Portable signs or road signs are an ideal short-term advertisement method because they offer you unlimited control of your advertising (with a time commitment suited to your needs and) without having to invest in a large purchase.  Centrally located in Kelowna, our portable signs can be delivered and set up fast and efficiently to any Okanagan location.

1. Create Awareness

Anytime you want to create “impact”, these signs work.  Portable signs can be best used for sales, special offers, grand opening announcements, moving, holiday specials, contact information, or any other type of announcement.  Any time you have a message to promote to the local community, to those driving and walking by, an outdoor sign advertisement is a great way to communicate. It also provides the location of your business and where that product or service can best be found.

" 24/7 - The portable sign delivers your message generating high awareness with high repeat exposure.  We are all creatures of habit and we travel the same route almost daily and notice changes.  Nothing is more obvious than a full colour 50 sq. ft. road sign.  Your sign is your silent sales person."

2. Road Sign Placement, your Location.

Your road sign should be placed strategically. Attracting more people to your store or event is the goal. Being movable allows you to relocate your message to maximize the optimal viewing site - most often next to the road, for those driving by. Eye-catching advertising is what lets potential customers know where you are located and what services you offer.  Because the signs are so mobile, they are easily transported to a different location (perhaps a parking lot, front yard, a collaborating business) virtually anywhere permission is granted, the options are limitless!

3. We Set Up

Simply call, email, fax or drop-off the info and message you would like to communicate and we will do the rest.  We deliver, set up, pick up and change text if required.  

Advertising can be a very challenging task for your business especially if space is limited. With the proper tools and advice of professionals, the job can become much easier and manageable. That tool is a changeable copy sign that can be rented whenever the need for advertising your products or services is required.

4. We Can Make Changes to the Message Anytime.

Portable changeable copy signs are very effective as they can easily be seen by motorists since they come in very catchy colours and are at eye-level. You can opt to change copy at anytime as your needs change. This means these signs are like small billboards.  We use colourful letters, graphics and clip art to create your customized message.

 5. Your Message

You should include the basic details such as your place of business and what the company is promoting.  Less is more.  It must be easily seen and must be easy to read.

Motorists will be very unlikely to stop and inquire. You need to get the information to your potential customer within a few seconds without them having to stop. 

Using a changeable copy sign gives your business a voice on the road. People seeing it will begin to associate your store with your sign especially if what you write on the sign is catchy. Let the potential customers feel that you relate to them and that you have something to offer to them.  

6. Your Audience

The outdoor advertising audience consists of people on the go.  Canadians are traveling more than ever, which means outdoor advertising is growing. 90% of all personal travel is still in family owned vehicles; these individuals are traveling past your business everyday.  Generally, the higher the household income, the more miles traveled per day.  What this means is that when household income increases exposure to outdoor advertising increases as well.

7. Affordability

For about $5.00 dollars a day your advertising message is out there 24/7 seen by thousands.  Your road sign is your silent sales person.

Based on cost per thousand impressions, outdoor advertising is one of the most cost effective forms of advertising.

                        Type                                                   Cost per 1000 impressions

            Sign/billboard 50 to 100 sq. ft.                                            $1.77

            Radio 30 second local buys                                                $10.45

            Magazine (4-colour ad)                                                        $10.30

            Newspaper (daily 1/3 page)                                                $22.05

            T.V. local ad prime time                                                       $30.80

Source:  Outdoor Advertising Association of America – OAAA

More people (reach) X more times (frequency) = cost effective impressions =   Value

Other forms of advertising when seen or heard are generally not near your place of business.  When a potential customer sees your portable sign, the odds are much greater of them being drawn in to further inquire or shop.

Bottom-line, it helps YOUR bottom-line.